On Tuesday, Google, Facebook, and other tech giants will gather in the White House to discuss the company’s strategy to become a dominant player in digital commerce.
But for the first time, the president himself is expected to take part in a panel that will discuss the future of the online advertising industry, including how Google’s rise is going to impact advertisers.
The panel, titled “How to Make Billion in One Day,” will be moderated by Marc Benioff, who was the former president of Salesforce and is now the CEO of Google.
The event will air on Google’s YouTube channel, with a panelist likely to include Google’s senior VP of advertising, Jim Cicconi.
Benioff’s keynote address will focus on Google, and his company is known for its ad tech.
He will also outline Google’s strategy for the coming years, according to the Wall Street Journal.
Google’s dominance of the advertising industry has been challenged by rivals like Facebook and Apple, which have invested in social media to compete with the company.
The new panel will help explain how Google intends to compete in the online marketplaces that Facebook and others have traditionally dominated, and Benioiff will detail the companys strategy for integrating its own social platform, AdSense, into online businesses.
Last week, the company said it was doubling down on its social platform in a bid to compete more aggressively with rivals.
“We will focus our efforts on growing our advertising platform, including the new AdSense program that lets publishers create, monetize and promote their own digital content,” BenioFF said in a statement at the time.
In addition to Beniofficial, the panel will include:Google chief executive Sundar Pichai, former Google VP of business development, Adrienne Bailie, a former AdWords marketing lead, and Jeff Jarvis, a social media executive.
Google is planning to invest more than $10 billion over the next five years to acquire businesses like Pinterest, Facebook and Instagram, according the WSJ.
Picha said at the conference that his company plans to focus on “social media as a revenue stream, but also as an additional source of income.”